Garage Girl is a small independent maker creating handcrafted home accessories from her garage studio. Specialising in decorative cement pieces, her work combines industrial materials with delicate floral forms, resulting in unique home décor ranging from potted flowers to framed botanical designs.
The logo was inspired by the floral elements that feature throughout her products. The aim was to create a brand identity that reflects both the handmade nature of the business and the contrast between the raw strength of cement and the softness of floral design. The final mark provides a distinctive, memorable identity that feels creative, approachable, and authentic to the maker behind the brand.
Jenny’s winning combination of: Her eye for Design; Artist flare; Creativeness; Technical ability; Attention to detail; her overall understanding of the client’s needs and business focus was first class and I couldn’t be more pleased with the outcome. Jenny’s knowledge, experience and interpersonal skills made the process so relaxed, smooth and exciting. She really helped push the brand and allow Garage Girl to get the strong identity (Logo) I was seeking. She really understood and listened. Jenny was so creatively charged and intuitive to the brand. Her ability and natural eye for graphic design shone through in her design work. Her presentation of layouts, mood boards and swatches for the logo’s she had designed for me were a piece of art in their own right – it was a feast for the eyes and I couldn’t stop looking at my logo.
She had taken Garage Girl to another level. I was so delighted with the final Logo design – it encapsulated the very essence of Garage Girl and what I wanted – Jenny is a true artist and a true talent. Thank you, my friend.”
Hannah Newman (Owner of Garage Girl)