The company required clothing that was suitable for demanding site work while also projecting a professional image at trade shows and business exhibitions. To reinforce brand identity, the logo was prominently displayed on high-visibility jackets and shirts.
Geo-Matters (Geo-Matters Ltd) is is a site investigation and land remediation consultancy based in Castle Donington, Derbyshire.
They specialise in contaminated land risk assessment, coal mine investigations, and geotechnical consulting for the construction industry.
The Geo-Matters logo was developed around the idea of simplicity while clearly conveying the company’s expertise.
The design tells a visual story of land contamination being identified and resolved, followed by the development of a new structure, highlighting the progression from problem to solution.
The company sought branded merchandise that would serve both a practical purpose and enhance brand visibility.
Travel mugs and tin mugs were distributed to drillers and other subcontractors as Christmas gifts, where they were warmly received and well appreciated.
Every year, Geo-Matters creates a unique Christmas card for clients, contractors, and colleagues. The concept is simple: take the Geo-Matters logo and give it a festive twist, creating a different design each year while keeping the brand at its heart.
Over the years, the logo has been reimagined in a variety of seasonal themes, from winter landscapes to festive decorations. One of our favourites was the Covid-era card, which featured the logo enclosed within a snow globe and carried a message encouraging everyone to stay safe during a challenging time.
This annual tradition has become a fun and creative way to share festive greetings, reflect the events of the year, and bring a little Christmas spirit to the Geo-Matters brand.
The Geo-Matters logo has always been more than just a company emblem. Over the years, it has been creatively adapted to reflect important events and occasions, helping us connect with clients, colleagues, and the wider community.
During the Covid-19 pandemic, the logo was redesigned to promote the message of staying safe and supporting one another through a challenging period. It was also adapted to celebrate Geo-Matters’ 10th anniversary in business, marking a significant milestone in the company’s journey. More recently, it was given a celebratory makeover to mark Her Majesty Queen Elizabeth II’s Platinum Jubilee, joining in the nationwide celebrations of this historic occasion.
These adaptations reflect the Geo-Matters approach – embracing significant moments, showing support where it matters, and adding a touch of creativity to our brand along the way.
“Working with Lewis Designs to build the brand identity for Geo-Matters was an exceptional experience. She completely managed our creative needs by designing our corporate logo, developing our website, and creating our promotional merchandise. Every asset delivered was of the highest quality and perfectly aligned with our business goals. Her ability to translate our vision into a polished, cohesive brand is truly impressive. We highly recommend her services to any business seeking top-tier design expertise.”
Mr Mark Lewis – Managing Director